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How SEO India explains the Scope of SEO in Business

February 18th, 2010 rajneesh No comments

SEO India conveys enchanting benefits to business organizations that needs to upraise their business to scaling heights. SEO India explains why SEO is needed for business expertise. The scope of SEO for business communities is vast.

The principle endeavor of these companies is to augment the ranking of website by incorporating substantial traffic and sales to the web sites. The company’s policy is best enough to convert visitors on website to customers of the site.

There are an assortment of internal and external factors for the website which influences the total traffic and sales on the website. On page and off page optimization techniques for websites are really resourceful. The targeted traffic on the website can be really accomplished through preeminent social media services by Unique Internet Marketing Services, India.

The company officials are connoisseur in SEO methodologies to bring high volumes of traffic on the websites. The authentic guide regarding business flow, sales, and revenues for the business companies are provided by the expert team of Unique Internet Marketing Services, India. The SEO professional are qualitative and result oriented. The loyal and work fanatic professionals of company are imparting their competence into the SEO methodologies.

The SEO Company of India uses SEO as internet marketing tool for marketing its products and services on the internet. Since internet is cheap and inexpensive media for advertisement companies are earning huge benefits from these internet technologies.
Internet does not entail expensive consultant and professional for products promotion and updating.
The off page optimization techniques for web page optimization used by SEO India are blog promotion, article submission, social media networking, and pay per click management services.
The impact of SEO on business methodologies is most excellent in terms of traffic, sales, and revenue.

Categories: SEO Tags:

Why SEO is Significant Tool for Internet Marketing in INDIA

February 17th, 2010 rajneesh No comments

This is the era of globalization. Internet technologies are developing at the incredibly rapid rate. Internet marketing is exclusively used in advertisement and products promotion over internet.

Search engine optimization is preeminent tool for internet marketing. In general the banner classifieds and marketing by article submission has grown to be a great tool for internet marketing.

Business can be really expanded to vast scaling heights by the tools of internet marketing. Thousands of websites are there on the internet, if you really want to explore more customers for your products and services, the website should have stunning and astonishing design features.

The powerful tool for internet marketing is search engine optimization. SEO by Unique Internet Marketing Services, India is using SEO for internet marketing of the products and services. Now the internet is universal platform for both buyers and sellers. It is acting midway for different prospects of online communities.

Buyers on the internet search for specific keywords. These keywords appear on the first page of search engine. Online users whether buyer or seller are using universal platform of search engine to explore products and services.

Your website can pull off high ranking in Google listing by qualitative efforts of dexterous professional of Unique Internet Marketing Services, India. When we see next side for best SEO, the web site should be technologically sound. Submitting press release, articles, blog, and social media forums are best means to promote website.
Best keyword assortment is significant as it fundamentally depends on the targeted search by online users. It is the keyword on which the ranking of website is determined. Realistic keywords and efficient SEO algorithms acts as tool in internet marketing methodology by search engine optimization.
The traffic on websites is escalating thus web sales and revenue has been increased to a large extent.

Categories: SEO Tags:

Why SEO from India is Profitable and Inexpensive

February 16th, 2010 rajneesh No comments

SEO services of India are qualitative and well efficient. Unique Internet Marketing Services, India is proficient and leading company of the globe offering despicable and inexpensive search engine optimization services.

SEO Company of India encompasses best and foremost SEO services for its business clients. The SEO Company of India employs best page optimization techniques for websites. SEO company uses on page and off page optimization techniques for page optimization.

The SEO professional of SEO Company of India are intended to work for SEO by internet marketing. It is best optimization tool for search engine optimization as the medium is cheap and reasonably priced. Internet marketing is getting too much popularity these days as the internet users are mounting.

Due to increased and enhancing internet technologies people are opting online virtual platform for products endorsement and services updating.

Internet is trouble free on the pocket and contemptible media for product and services updating. It does not need expensive business analysts and professionals.

Due to advent of internet technologies, the companies are hiring SEO Company of India for their product promotion and services on internet platform.

Organic SEO services are provided by Unique Internet Marketing Services, India which enables SEO Company to focus more on targeted keywords. The targeted keywords are used by online users in searching particular prospect on the internet.

Keyword analysis should be done with utmost effort to exploit preeminent SEO practices. Selection of keywords must be done very carefully as large number of rivals are present in online virtual market to grab the opportunities. Keywords selection should be done with respect of subject of matter. Wrong keyword selection will impart an awful impact on the website.

For exploring more information about chief prospective of SEO India, its inexpensive and affordable SEO services, visit at: www.uniqueinternetmarketingservices.com.

Categories: SEO Tags:

India SEO Mania from Uniqueweb Technologies

September 14th, 2009 Mohammad Shavez No comments

I am really maniac for SEO as our Company “Uniqueweb Technologies” India as cross 500+ SEO projects.

This includes purely SEO projects and not any link building or content writing assignment.

We have expanded for in about 17 different geographies of the world and this number is uprising.

Our team has worked out and device some URLs related to our SEO Services in India.

Leave us the feedback with your questions and concerns.

I think that India is now the #1 hub for SEO services and I and my company is the part of this.

Thanks to team for all their efforts.

(This is just a short post, more long posts with SEO tutorials for newbies and professionals on the way)

The industry is gaining momentum at such a pace that India is now the major hub of search engine optimization.

I am sure it will be more over the coming days!!!

Categories: SEO Tags: ,

How to utilize google insights in your SEO strategy

July 20th, 2009 Mohammad Shavez 1 comment

It’s a well known fact that keywords play key role in SEO, as this is the only factor or we can say key performance indicator which leads to success of any SEO campaign.

In SEO its just the game of keywords and nothing else, I am not discussing about the content, site structure, landing pages of backlinks, just keywords.

There are lot of keyword tools available online both free and paid, just to count we have :

•    adwords.google.com/select/KeywordToolExternal
•    google.com/sktool/
•    freekeywords.wordtracker.com
•    digitalpoint.com/tools/suggestion
•    adlab.microsoft.com/Vnext/Cross-Language-Keyword/
•    keyworddiscovery.com/keyword-selection-tool.html

and lots more…..

As we know that google dominates the search industry with 75-80% market stake, so we could consider google keywords selection tool but still it give a very random idea about keywords. It is a real fact that only live adwords campaign can give you some precise idea about the search count but its not possible for everyone there to run the adwords campaign, also we have to run the campaign at extreme budgets to get the entire search count.

So is there any process we can synchronize our selection more precisely, I say not exactly but we could find a way to get the idea atleast.

seo-keywords

Google launched google trends long back and then the google insights for search which is off course a good tool to check the prominence of a keyword across several parameters.

I am running a adwords campaign for my website and I found the adwords data in sink with Google insight data.

Here is an example :

We have three keywords

SEO India
SEO Company India
SEO Services India

SEO India shows the maximum search count and the same I found with adwords. Though it’s a broad match but still it matches too much with google insights data.

Check the graph below :

ga-adwords

It clearly indicates that the keyword “seo India” , “seo company India”, “seo services India” shows different search count variability.

As per the statistical information :

Seo India leads the competition followed by seo services India and seo company India.

So if we follow the google insights for our SEO strategy and keywords selection it will help us in getting more trafficked keywords rather than obtaining from several online tools.

Ultimately I would say the google insights as viable tool for keywords selection as a primary key performance indicator.

How to cope with SEO for dynamic websites?

June 30th, 2009 Mohammad Shavez No comments

SEO is simple, its really simple when we are reviewing a basic tutorial for SEO. All sites explain them very easily like research keywords, update meta, change file names, create XML sitemaps and static sitemaps etc.

My friends this is true when we are working on a site which is comprises of 4-10 pages or is static. You could go ahead with the webmaster and implement the SEO process which we say onpage optimization technically with much ease. What do you say for the dynamic websites whose numbers are growing at an exponential growth rate. Even the entrepreneurs whose sites are static are migrating to a dynamic one.

There are few reasons why the dynamic site is a demand of today :

• It can be modified by the end users i.e. the client even if he/she is unaware of HTML or any backend coding.
• User could create pages by himself once again the right for the user is retained.
• User can launch and schedule the promotional offer himself.
• Even the user could change the design / skin as per his/her requirement.

So dynamic sites are now in great demand and now CMS, Ecommerce software are helping the entrepreneurs to take control of their entire online machinery.

But if we look at the primary channel of internet marketing which is SEO, dynamic websites are considered as monster because of their non seo friendliness.

If we look at SEO it comprises of several modules and implementaions which are as follows :

• Everypage should have unique and <meta tags><br /> • Everypage should have have index, follow tags so that the pages which we donot want to index could be put to noindex, no follow.<br /> • The URL must be static and it should contain the keyword.<br /> • All URLs must be accessible by following links or a static sitemap indicating all links should be there.<br /> • No temporary redirects should be there.<br /> • The site should not have any broken links.<br /> • XML sitemaps should be created.</p> <p>So these were just a few factors which are almost mandatory to follow but if you compare the same with some automated or custom CMS you will find a lot of features missing.</p> <p>Now a days we have several advanced CMS or ecommerce software which provides inbuilt SEO modules as well as 3rd party plugins to get the SEO factors implemented in an easier manner.</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/cms.jpg"><img src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/cms.jpg" alt="cms" title="cms" width="340" height="325" class="aligncenter size-full wp-image-201" /></a></p> <p>Whether its Joomla, Drupal, Wordpress or Magento every software is now SEO compliant but the real problem comes when a SEO executive encounter a custom CMS which almost lacks all SEO functionalities. </p> <p>I would like to discuss one of the project I got in .net, it was a real estate website based in New Jersey, the site was custom cms based on ASP.NET. The problem occurred when I reviewed the site for the first time as all pages were having the same metas and even the URLs consists of session IDs. I thought I could make it easily but when I jumped onto the coding the situation was horrible and it required a lot of revamping. I asked my client that we need some programming updations and then we move forward with the programmer.</p> <p>When we start digging deep into the site we found that one pages was accessible via 3 different URLs which is causing the duplicate content issues, moreover lots of pages were having 302 redirects. So we did a lot of amendments and ultimately we got our SEO friendly CMS but after burning 12 Man days. We even work to complete the automated XML sitemap module as the site was having about 9000 URLs with several coming in because there were regular postings on real estate each day. </p> <p>(Hmm, so tired that I start cursing the dynamic websites and was praising my static websites, but guys we have to cope this as dynamic websites are more strong, flexible and interactive)</p> <p>I was just thinking around that SEO is now not an old topic and the developers must have some concern over it and they should work to device the SEO friendly CMS. </p> <p>This post is dedicated to all those vendors who are about to launch their websites and are interested in SEO, they must get a proper consultancy from a reputed SEO firm so that they will never face a re-programming mess up. Any CMS could be developed with SEO compliancy and can reduce time and money of companies who are seeking for SEO etc. and yes reduce the headaches of SEO vendors.</p> <div class="fixed"></div> </div> <div class="under"> <span class="categories">Categories: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></span> <span class="tags">Tags: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/tag/dynamic-seo/" rel="tag">dynamic seo</a>, <a href="http://www.uniqueinternetmarketingservices.com/blog/tag/seo-for-dynamic-website/" rel="tag">seo for dynamic website</a></span> </div> </div> <div class="post" id="post-183"> <h2><a class="title" href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/multilingual-seo-%e2%80%93-most-demanding-and-rewarding/" rel="bookmark">Multilingual SEO – Most demanding and rewarding</a></h2> <div class="info"> <span class="date">June 24th, 2009</span> <span class="author"><a href="http://www.uniqueinternetmarketingservices.com/blog/author/admin/" title="Posts by Mohammad Shavez">Mohammad Shavez</a></span> <span class="comments"><a href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/multilingual-seo-%e2%80%93-most-demanding-and-rewarding/#respond" title="Comment on Multilingual SEO – Most demanding and rewarding">No comments</a></span> <div class="fixed"></div> </div> <div class="content"> <p>SEO – manic term for the people who are adopting their career into this as there is no controlled academic or professional training for this subject. SEO is so demanding but still none of the university has endorsed it as a proper course. (Recently I saw an ad for sail university something regarding the internet marketing course but its somehow local).</p> <p>When we came up with the SEO we only think of keywords and getting them ranked, if you ask a definition of SEO you will receive lots of replies :</p> <p>From a businessmen who is getting  an SEO done by a company – SEO is just getting business from search engine.</p> <p>From a fresher SEO perspective – It is a just bringing high rankings for keywords.</p> <p>From a layman – What the hell is the SEO</p> <p>From a professional SEO – The art of  moulding websites to be ranked in search engines easily with keywords thereby driving targeted traffic.</p> <p>You know one of my client who has his site designed by me asked “What does SEO mean”, I tried to explain him via my technical terms – keywords, rankings, traffic but he was not able to get the entire thing in his mind, ultimately I cried</p> <p>“You know web”<br /> He said “Yes I know”</p> <p>I asked “You know Google”<br /> “Yes off course”</p> <p>Then I said “Google control the web and we (i.e. the SEO professionals) controls Google in one way or the other though not completely”. He really got the subject and he is still my client with his site on top score.</p> <p>Oh I consumed some times in SEO fundas but here I would like to discuss the subject of this post which says “Multilingual SEO”.</p> <p>We have web here comprising of content  whether in the form of text, audio or video we are consuming content or doing some transactions. English is indeed the primary language of web but just have look at the stats below but there are other native languages which comprises the major part of world wide web. (Sources InternetworldStats)</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/languages2009.png"><img class="aligncenter size-full wp-image-188" title="languages2009" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/languages2009.png" alt="languages2009" width="500" height="560" /></a></p> <p>Hence its true that websites in regional languages are too important and they can bring in a lot of regional sales on the websites if it has multilingual capacity.</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/world.gif"><img class="alignright size-full wp-image-187" title="world" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/world.gif" alt="world" width="300" height="300" /></a>For eg. If you are intending to sell your product in Germany as an exporter you must get it atleast translated either manually or some automated tools as English based webpages cannot drive too much visitors. This is so because all European countries primarily used their native languages for communication for eg. Germany, France, Italy etc. all use their native languages and the businessmen too mitigate over regional languages.</p> <p>And with the advent of automated language translators a website can be published in several languages, even my blog can be translated into several languages via Babelfish tool of Yahoo.</p> <p>So we came to a conclusion that multingual web has arrived and so the multilingual SEO. This is one of the growing field in internet marketing as all local businesses want their regional presence.</p> <p>For eg. We have google.de, google.it, google. Fr, google.jp etc.  So this once again proves that SEO principles can be utilized for all languages and not only English.</p> <p>So here we have a keyword : “buy cheap cell phones” -</p> <p>Targeting Germany : kaufen billige Handys<br /> Targeting France : acheter à bas prix des téléphones cellulaires<br /> Targeting Italy : acquistare a basso prezzo cellulari<br /> Targeting Spain : comprar celulares baratos</p> <p>Almost all Scandinavians utilizes their regional languages more than English. So now it’s a world of multilingual SEO where can target visitor across the world irrespective of any language.</p> <p>This is today one of the most demand and rewarding business as there are very few companies who are capable of delivering the results in several languages. There are people who are good at SEO but not on foreign languages and similarly there are people who are good at writing, speaking at several languages but they cannot do SEO.</p> <p>So what is the right solution and for whom should we seek for a multilingual SEO.</p> <p>The right answer is that if the SEO guy is both professional and intelligent he/she can win in the battle of multilingual SEO. There are loads of automated tools which can help in getting content, keywords etc. in various languages and the campaigns can be effective if these tools are utilized by person who is a veteran in internet marketing world and its operations.</p> <div class="fixed"></div> </div> <div class="under"> <span class="categories">Categories: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></span> <span class="tags">Tags: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/tag/multilingual-seo/" rel="tag">multilingual seo</a>, <a href="http://www.uniqueinternetmarketingservices.com/blog/tag/seo-in-native-language/" rel="tag">seo in native language</a></span> </div> </div> <div class="post" id="post-165"> <h2><a class="title" href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/internet-marketing-in-boom-even-in-recession-%e2%80%93-why/" rel="bookmark">Internet Marketing in boom even in recession – Why?</a></h2> <div class="info"> <span class="date">June 18th, 2009</span> <span class="author"><a href="http://www.uniqueinternetmarketingservices.com/blog/author/admin/" title="Posts by Mohammad Shavez">Mohammad Shavez</a></span> <span class="comments"><a href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/internet-marketing-in-boom-even-in-recession-%e2%80%93-why/#respond" title="Comment on Internet Marketing in boom even in recession – Why?">No comments</a></span> <div class="fixed"></div> </div> <div class="content"> <p>With the advent of severe global meltdown almost all sectors are facing trouble in maintaining their profits and growth. With immense financial breakdown there are several hundred and thousands of layoffs since a year. We all know that it was started with the USA and grabbed the entire world into it. You could review more on that <a href="http://www.uniqueinternetmarketingservices.com/blog/2009/05/recession-%E2%80%93-who-is-responsible-and-what%E2%80%99s-the-immediate-solution/">here</a>.</p> <p>Primarily sectors affected in recession were banking & finance but as there are other sectors which are indirectly related to them where too the victims of this downtime. So as a result companies start losing clients and employees the jobs.</p> <p>I would like to throw some light on the internet marketing business which is still in boom and gaining momentum day by day even in such a financial calamity.</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/internet.jpg"><img class="alignleft size-full wp-image-166" title="internet" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/internet.jpg" alt="internet" width="400" height="300" /></a>If you look at the overall profits made by the search giants Google, Yahoo and Microsoft its increased though not to a great extend but they have performed hopefully well. Even the social media giants like Facebook, Twitter are on Venture Capitalist’s hitlist and may be launching their IPO soon.  I should not say that all of them are intact of economic downtime as layoffs been done in Google, Yahoo and Microsoft but not to that extend that the companies vanished as it happened in Lehman Brothers.</p> <p>So just back to topic, as why the internet marketing still alive, the reason is very simple. Internet Marketing is just like marketing which if stopped will lead to business failure, profit stoppage etc. None of the companies can shut down their marketing and sales department though they can cull their other staffs because marketing is the core element in any company. So there is no survival with marketing, so that’s why still companies in finance, real estates are investing some money in getting business via internet despite of their bad financial status.</p> <p>You see what happened to Citigroup, it was almost put to shutdown though it survived by Mr. President. The company is still in difficult situation with its stock hover around 1-2 something But I have a question will Citigroup stop all its marketing campaigns………….Absolutely not, instead it will enhance its sales and marketing team to build new markets and prospects.</p> <p>So the internet marketing industry is helping out each and every business from small to big to enhance their sales figures and improve profits and we heard of any major layoff with internet marketing companies, though IT companies have sorted their staff to some extend but again its from technical departments.</p> <p>I would like to discuss the outsourcing market which was and is full of rumors that it will ultimately halt but again it proved wrong. For Eg. In India major IT corporates like TCS, Infosys has shown profit and their business still at large with minor threats. It is true that business from USA is affected to some extend but the conditions are getting better.</p> <p>Search engine optimizing industry is doing its best with companies indulged are increasing their budgets in their, the reason behind is that its cheap and faster way of getting business. In India primarily the companies are in outsourcing business and they have huge clientele’s in North America, Europe and Asia Pacific. This channel is really vibrant and bring in targeted sales which cannot be possible by any other channel in the world, even we involve lot of Business Development Executives they can never cope with the SEM industry.</p> <p>Check : http://www.comscore.com/Press_Events/Press_Releases/2009/2/US_Search_Engine_Rankings</p> <p>I myself has added about 4 clients (2 from USA, 1 from UK and other one from Singapore) during last month. Hopefully I can say that we all must work with all our hearts and efforts for this industry and revise our pricing during recession which will ultimately help in getting more accounts closed.</p> <p>My call to entrepreneurs – Invest in Internet marketing and retain your business in this tough economy</p> <div class="fixed"></div> </div> <div class="under"> <span class="categories">Categories: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></span> <span class="tags">Tags: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/tag/internet-economy/" rel="tag">internet economy</a></span> </div> </div> <div class="post" id="post-150"> <h2><a class="title" href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/how-to-deal-with-rough-seo-clients-and-prosper/" rel="bookmark">How to deal with SEO clients and prosper?</a></h2> <div class="info"> <span class="date">June 11th, 2009</span> <span class="author"><a href="http://www.uniqueinternetmarketingservices.com/blog/author/admin/" title="Posts by Mohammad Shavez">Mohammad Shavez</a></span> <span class="comments"><a href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/how-to-deal-with-rough-seo-clients-and-prosper/#comments" title="Comment on How to deal with SEO clients and prosper?">2 comments</a></span> <div class="fixed"></div> </div> <div class="content"> <p>This is the topic which I would have discussed in my first post because it is the only issue which I had and still facing in my business. As I am in SEO for the past 10+ years so I have been dealing with people across the globe to solve their internet marketing problem and provide them the way to generate sales via their websites.</p> <p>Everybody in the SEO industry knows that this field has changed so much than anything else. If we compare C programming language we will find only few updations in its coding structure whether its data structures or pointers.</p> <p>Though there are a lot of new programming languages like PHP, Python etc. which have established themselves as new brand but there is no direct comparison of SEO with programming etc. It is such a vague but indeed a beautiful subject that nobody can predict something about it.</p> <p>I remember the days of late 90s which was something about 1998-99 where we use to have Alta Vista as the engine and ultimately Yahoo which occupied Alta Vista and became even more powerful after acquiring overture. So at that time the SEO was hardly known in my nation India. I use to do this for very few clients mainly the exporters whose business was of B2B origin.</p> <p>So here goes your Search………………………………………………………………?</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/google-top-10.jpg"><img class="aligncenter size-full wp-image-152" title="google-top-10" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/google-top-10.jpg" alt="google-top-10" width="620" height="391" /></a><br /> From that day till today if you ask me that which is the most difficult problem you have faced in SEO?……………..Guess<br /> •    Tough Keywords<br /> •    Poor / Duplicate Content<br /> •    Poor Website structure</p> <p>My friends, these might be a problem for a traditional SEO or a novice or might be an expert may face this but they can be solved easily by applying some mind, doing necessary implementations etc.<br /> The most tough part of any SEO project is the end “CLIENT” who is extremely ignorant and demand for something which is not possible.</p> <p style="text-align: left;">Most of the projects in SEO get failed due to lack of understanding or miscommunication between the vendor and the client.</p> <p style="text-align: center;"><strong>PROBLEMATIC AREAS</strong></p> <p><strong>A) Keywords Drama</strong></p> <p>Customer : He/she provides the keywords list which consists of extremely generic terms like for any sports company the keywords list goes as “football, hockey, basketball”</p> <p>Vendor : Accepts the lists from clients end and is unable to achieve ranking for the promised keywords. So project get failed</p> <p>Solution: The keywords list should be mutually agreed between the company and client as per website content, competition etc. Vendor must emphasize short as well as long tail keywords. None of the client can wait for getting the rank on a keywords in 6 months.<br /> <strong></strong></p> <p><strong>B) Website structure </strong></p> <p>Customer : He/she says that the design of the website is best and go ahead with SEO.</p> <p>Vendor : Accepts the same and start up the optimization even if sites uses 80% flash or all content rich URLs are embed in database which cannot be crawled by Googlebot. Ultimately a failure.</p> <p>Solution : Vendor must explain very simply to the client as why we need to restructure his website and make it search engine friendly so that we can get all urls crawled. Usually it happens in dynamic website where we require meta tag module or static URLs or just pulling the hidden content and publishing them in a browsable / paginated directory. Ample proof can be handled to client and it can be agreed. You win the business.</p> <p><strong>C) Website Content </strong></p> <p>Customer : He / she says that promote my website which has 3 pages of content.</p> <p>Vendor : Accepts the offer and start up the SEO. Its obvious that SEO and rankings highly depend on the nature of content, the keywords incorporation within that etc. Suppose you are targeting about 100+ keywords how can you make the same in 3-4 pages of content. So a big failure once again.</p> <p>Solution : Before initiating the project intimate client that his website needs copywriting i.e. the content incorporating the keywords and give him some idea about the no. of pages to be rewritten or the fresh copies. Emphasize the client lot on content because it’s the prime thing which search engine indexes and rank webpages. Pagerank is the matter of the past.</p> <p><strong>D) Rankings</strong></p> <p>Customer : As per customer just within 2 weeks of the project initiation he can be able to see ranking with the desired keywords.</p> <p>Vendor : They promise the ranking in such a manner that client do check up madly over search engine and becomes melancholy if there are no results. So he just call up the vendor and ask why the results are not there and poor vendor make lame excuses because he has promised blindly to deliver the results in very short span of time. Hence the project get deteriorate or else cancelled.</p> <p>Solution : Vendor before signing any SEO contract must convey to the end client that SEO is a gradual process and the ranking will depend on the nature of competition for a particular website. Also it depends on the nature of keywords we are using, in initial phases we will be having ranking for long tail keywords then short tail and finally the generic. SEO is not an overnight process, so this must be explained to clients and links such as : http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40349 which will support your dogma.</p> <p><strong>E) Traffic</strong></p> <p>Customer : Client go to Alexa or compete and check up the traffic details and get astonished that his site is no where else. So calls you up ask why is that happening.</p> <p>Vendor : They promise the client with several thousands of visitors in a day so as to grab the project then. Now the situation is that the website is of about 15 pages and targeting about 25+ keywords which can in month drive a maximum of 1000 visitors. Really the big fight can be declared at clients end and I am afraid that if the client is real crazy there could be a suit instead (it cannot be a strong one but if something is on paper with duly stamped that it can be challenged)</p> <p>Solution : Never, never make false claims about traffic as its not under your hands, you cannot make people to clicks your client website like anything and you must address the same to the client that your website can at max. drive this much amount of visitors during this span. Donot promise blindly and emphases on other factors on increasing traffic like blogging, social media etc.</p> <p><strong>F) Sales </strong></p> <p>Customer : As per customer his website is both search engine as well as user friendly and anyone landing on his / her website will like to send the lead or purchase a product. Really damn tough situation if the client has invested a lot of money.</p> <p>Vendor : Accepts the offer as it’s a business prospect and in the last both ranking and traffic came on the site and almost nil conversions due to poor site design and layout, site almost lacking all user friendliness features.</p> <p>Solution : Vendor must explain politely to the client that his/her website is just like a brick and mortar shop and represent his business in the cyberspace as well impacts the same in physical world. Hence it should be equip with all facility like in a physical shop i.e. good layout, user friendly, call to actions, simple navigations etc. This is the most important part in any online campaign because it will lead to more conversions. If you speak to your client like a sales guy surely they will admit your thoughts and get agree</p> <p>Here goes your online store………………………………………………………………?</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/landingpage.jpg"><img class="aligncenter size-full wp-image-154" title="landingpage" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/landingpage.jpg" alt="landingpage" width="759" height="658" /></a></p> <p>Lastly I want to say that SEO is not an easy task with customer as well as vendor point of view as we have to do a lot of conjuring in making the site fully SEO compliant. The most successful SEO company is one which is able to win the trust of his clients and provide him the desired result by following his won principles rather than that of client. If the SEO company can work sink with customer the project will never get failed but there must be proper training for the customer so that he/she can have the idea about the industry.</p> <p>There are other factors like sitemap.xml, urllist.txt, RSS, keywords stemming, link building, pagerank, articles submission which client is sometimes totally unware but the points mentioned above in A,B,C & D are real headaches for any SEO company.</p> <p>This post is dedicated to all SEO companies and the companies looking for SEO to be done. Please go through the post and make yourself comfortable so that both customer and the companies are happy and let the business prosper in a positive manner.</p> <input id="gwProxy" type="hidden" /> <div class="fixed"></div> </div> <div class="under"> <span class="categories">Categories: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></span> <span class="tags">Tags: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/tag/seo-clients/" rel="tag">seo clients</a>, <a href="http://www.uniqueinternetmarketingservices.com/blog/tag/seo-company/" rel="tag">seo company</a></span> </div> </div> <div class="post" id="post-140"> <h2><a class="title" href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/how-to-plan-an-effective-seo-strategy/" rel="bookmark">How to plan an effective SEO strategy?</a></h2> <div class="info"> <span class="date">June 4th, 2009</span> <span class="author"><a href="http://www.uniqueinternetmarketingservices.com/blog/author/admin/" title="Posts by Mohammad Shavez">Mohammad Shavez</a></span> <span class="comments"><a href="http://www.uniqueinternetmarketingservices.com/blog/2009/06/how-to-plan-an-effective-seo-strategy/#comments" title="Comment on How to plan an effective SEO strategy?">1 comment</a></span> <div class="fixed"></div> </div> <div class="content"> <p>There are millions of tutorials, blogs, articles on SEO as how to do it in a more effective manner but only few of them explains the result oriented search engine optimization. In general only 10-15% of SEO campaigns are the most successful rest are only fine enough to get the monthly bill from the client and some of them even get failed.</p> <p>In this post I will try to explain the best SEO strategy which I can share with you with my past experiences.</p> <p>SEO is a blend of three things :</p> <p>1.    Web Content</p> <p>2.    Site Backlinks</p> <p>3.    Website Structure</p> <p>Traditionally we always speak a lot about onpage and offpage optimization but the above 3 points are the major KPI (Key performance Indicators) for any of the SEO campaign.</p> <p>In SEO the main focus of any professional should be on “O” which says “Optimization” as it’s the driving force behind the SEO campaigns. Hence get back to our KPI’s<br /> <a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/content_writing.jpg"><img class="alignleft size-full wp-image-141" style="margin-top: 10px; margin-bottom: 10px;" title="content_writing" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/content_writing.jpg" alt="content_writing" width="250" height="275" /></a></p> <p>Firstly by web content I mean the content incorporated with targeted keywords as per your industry vertical. As per search engine algorithm its spider indexes the content and chooses the keywords (several combinations and permutations) according to content present on the site. So the meta tags are the things of the past search engines primarily google gives some emphasis to title tag atleast, meta keywords or meta description doesnot not pay a key role in SEO as site without any keywords or description tag can be ranked much higher. So plan the site content in such a manner that you are able to incorporate the quality keywords in your site.</p> <p>Do exhaustive keywords research via several online tools and if possible run an adwords campaign with minimal budget to get the exact idea about the keywords performance. It will be much better if you apply some competitive intelligence and extract some best performing keywords with the your successful competitor. For eg. compete.com, google trends etc. could provide some useful data.</p> <p>Hence you are ready with your website content which is unique, keyword rich and user friendly, this is most important as content stuffed with keywords might lead to some rankings but user will rarely go through that. Also do update your website more often with content and starting the blog can help to a great extend for creating user engagement models in terms of subscribers.<br /> Secondly it’s the strong backlinks which helps in crawling our website frequently and hence the quality and quantity of backlinks plays a key role in search engine optimization. If we go by traditional algorithm of google it says that ranking highly depends on pagerank which is a mathematical formula by addition, subtracting and dividing the outbound and inbound links by a damping factor. So more is the pagerank, more will be rankings, this is indeed partially correct as this is only a factor besides other but doing quality link building is good for SEO.</p> <p>Link building can be done via several ways which includes :</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/backlinks.jpg"><img class="alignleft size-full wp-image-142" title="backlinks" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/backlinks.jpg" alt="backlinks" width="300" height="300" /></a>General Directory submissions, there are about 4000+ web directories which offer free link placement in their webpages arranged categorically. Though the pages which offer link placement are rarely indexed / cached but getting the links in themed category sometimes help. But it must be ensure atleast the website is indexed or not as there are several penalized directories which have been de-indexed by google, so beware before heading for submissions.</p> <p>Then there is reciprocal link exchange which is now discarded due to spam factors so I will not discuss this in detail here.</p> <p>Now a days we have 3 way link building techniques where we have two websites one is our main website and other one is resource and we offer link exchanges with external site and put our link on our main site and place their link on our resource website, this is just to trick google which is unable to locate what has been done. (Some webmasters say that google can pinpoint the 3 way also, I am not sure but still it can be used if we are doing the link building with websites hosted on different IPs etc.)</p> <p>The most powerful technique to do link building is to write quality articles and post on leading articles website (Eg. Ezinearticles.com) and remember to post one article to one site instead of submitting the same to 500+ articles directory, it will not be helpful.</p> <p>Hence link building is important but it is one of the sensible item in SEO as it might lead to spamming and do unexpected harming so be cautious in doing this.</p> <p>Thirdly it’s the ultimate structure of the website which makes it prone to search engine indexation and thereby helping it to appear in search engine results pages. This is indeed the most important part of SEO as there are several websites with thousands of pages and the indexation stats goes with few hundred, the reason behind this is nothing but poor internal linking structure. This rarely happen in static site in which every pages is flat and we can link all of them manually but it’s a mess with site having database driven pages, too long URLs or having sessions IDs.</p> <p>This is what usually happens to most of the sites with loads of content being hidden (which we sometimes even call this Invisible Web, a different topic though). As I have told that this happen with dynamic website with several pages so SEO executives must seek the help of the programmer and make the entire site in browse-able format where each and every URLs can be accessed just by following links.</p> <p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/sitestructure.jpg"><img class="alignleft size-full wp-image-143" style="margin-top: 10px; margin-bottom: 10px;" title="sitestructure" src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/sitestructure.jpg" alt="sitestructure" width="362" height="305" /></a><br /> Suppose there is a bookshop with 40 categories and each category has roughly 500 books each and each book constitutes about 1 URL (with book title, image, description etc.) so we will be having 40X500 = 20000 URLs. Its not possible to embed all URLs in just one webpages as we cannot exceed the inbound links to more than 100 so doing necessary pagination with short and clean URLs is a definite plus. Also creating the Google sitemap will help in getting all URLs indexed properly.</p> <p>Ultimately all these three factors have been explained and surely you will ask that its such simple BUT guys its indeed easy for you to implement but how can you get all this approved by your client.</p> <p>NOW SOMETHING DIFFERENT:</p> <p>Maximum SEO campaigns fail due to bad communication between SEO companies and clients. Client questions on selected keywords and sometimes fights if you want to change the landing page as per search engine, suppose changing the javascript based menus to some CSS based menus which is more SEO friendly. So atlast the SEO companies work as per client instructions and after 2-3 months client withdraw due to rough results.</p> <p>So whose mistake is this – Clients or the company. I must say both are culprits but the SEO company can escalate the issue if they have good experts working in there just by explaining or giving a very brief training on SEO.</p> <p>For instance :<br /> Flash based site is not good for SEO but client is stick to it, so an a professional SEO can ask to have the flash website along with HTML version which will solve the problem of both (Client and SEO company).</p> <p>Friend its so easy and I have found that when I trained my clients to some extend (they will never want to learn SEO, so donot get scared) I was able to achieve peak results alongwith high retention. So this is all about explanation of former with the latter which is indeed crucial and critical.</p> <input id="gwProxy" type="hidden"><!--Session data--></input> <input id="jsProxy" onclick="jsCall();" type="hidden" /> <div class="fixed"></div> </div> <div class="under"> <span class="categories">Categories: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></span> <span class="tags">Tags: </span><span><a href="http://www.uniqueinternetmarketingservices.com/blog/tag/seo-strategy/" rel="tag">seo strategy</a>, <a href="http://www.uniqueinternetmarketingservices.com/blog/tag/seo-strategy-company/" rel="tag">seo strategy company</a></span> </div> </div> <div id="pagenavi"> <span class="newer"></span> <span class="older"><a href="http://www.uniqueinternetmarketingservices.com/blog/category/seo/page/2/" >Older Entries</a></span> <div class="fixed"></div> </div> </div> <!-- main END --> <!-- sidebar 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