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How to cope with SEO for dynamic websites?
SEO is simple, its really simple when we are reviewing a basic tutorial for SEO. All sites explain them very easily like research keywords, update meta, change file names, create XML sitemaps and static sitemaps etc.
My friends this is true when we are working on a site which is comprises of 4-10 pages or is static. You could go ahead with the webmaster and implement the SEO process which we say onpage optimization technically with much ease. What do you say for the dynamic websites whose numbers are growing at an exponential growth rate. Even the entrepreneurs whose sites are static are migrating to a dynamic one.
There are few reasons why the dynamic site is a demand of today :
• It can be modified by the end users i.e. the client even if he/she is unaware of HTML or any backend coding.
• User could create pages by himself once again the right for the user is retained.
• User can launch and schedule the promotional offer himself.
• Even the user could change the design / skin as per his/her requirement.
So dynamic sites are now in great demand and now CMS, Ecommerce software are helping the entrepreneurs to take control of their entire online machinery.
But if we look at the primary channel of internet marketing which is SEO, dynamic websites are considered as monster because of their non seo friendliness.
If we look at SEO it comprises of several modules and implementaions which are as follows :
• Everypage should have unique
and <meta tags><br />
• Everypage should have have index, follow tags so that the pages which we donot want to index could be put to noindex, no follow.<br />
• The URL must be static and it should contain the keyword.<br />
• All URLs must be accessible by following links or a static sitemap indicating all links should be there.<br />
• No temporary redirects should be there.<br />
• The site should not have any broken links.<br />
• XML sitemaps should be created.</p>
<p>So these were just a few factors which are almost mandatory to follow but if you compare the same with some automated or custom CMS you will find a lot of features missing.</p>
<p>Now a days we have several advanced CMS or ecommerce software which provides inbuilt SEO modules as well as 3rd party plugins to get the SEO factors implemented in an easier manner.</p>
<p><a href="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/cms.jpg"><img src="http://www.uniqueinternetmarketingservices.com/blog/wp-content/uploads/2009/06/cms.jpg" alt="cms" title="cms" width="340" height="325" class="aligncenter size-full wp-image-201" /></a></p>
<p>Whether its Joomla, Drupal, Wordpress or Magento every software is now SEO compliant but the real problem comes when a SEO executive encounter a custom CMS which almost lacks all SEO functionalities. </p>
<p>I would like to discuss one of the project I got in .net, it was a real estate website based in New Jersey, the site was custom cms based on ASP.NET. The problem occurred when I reviewed the site for the first time as all pages were having the same metas and even the URLs consists of session IDs. I thought I could make it easily but when I jumped onto the coding the situation was horrible and it required a lot of revamping. I asked my client that we need some programming updations and then we move forward with the programmer.</p>
<p>When we start digging deep into the site we found that one pages was accessible via 3 different URLs which is causing the duplicate content issues, moreover lots of pages were having 302 redirects. So we did a lot of amendments and ultimately we got our SEO friendly CMS but after burning 12 Man days. We even work to complete the automated XML sitemap module as the site was having about 9000 URLs with several coming in because there were regular postings on real estate each day. </p>
<p>(Hmm, so tired that I start cursing the dynamic websites and was praising my static websites, but guys we have to cope this as dynamic websites are more strong, flexible and interactive)</p>
<p>I was just thinking around that SEO is now not an old topic and the developers must have some concern over it and they should work to device the SEO friendly CMS. </p>
<p>This post is dedicated to all those vendors who are about to launch their websites and are interested in SEO, they must get a proper consultancy from a reputed SEO firm so that they will never face a re-programming mess up. Any CMS could be developed with SEO compliancy and can reduce time and money of companies who are seeking for SEO etc. and yes reduce the headaches of SEO vendors.</p>
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